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Sharad Bachani

Production Plant in Dubai for Arab Countries & India

Sharad Bachani is the Co-Founder and Director of Product Development at Merlin Digital, where he’s responsible for new product development and heads the company’s vision to make smart and innovative technology accessible to everyone. Sharad has almost two decades of experience in research & development of various digital gadgets and sustainable technology products.

Since cofounding Merlin in 1998 with brother Rohit, Sharad has been focused on driving the company’s growth by discovering niche markets and recognizing new and disruptive product offerings. His pivotal role in introducing groundbreaking and technologically innovative products in the region has resulted in Merlin Digital being identified as an innovative company not only by the Dubai Government but also internationally. In addition, Sharad focusses his efforts on bolstering the company’s presence in the health & wellness and virtual reality development markets.

In his role as Director of Product Development, Sharad leads a strong, multi-faceted team of research & development experts, programmers, and developers who are focused on in-house development, prototyping, and executing the company’s go-to-market strategies. Moreover, Sharad has two patented inventions under his belt. Under Sharad’s guidance, Merlin has achieved an “A” rating by the government-backed Dubai SME 100 and has been recognized as a “Superbrand” for two years in a row.